Tag Archive: paul otellini



Surya R Praveen Intel Atom

Last week, Intel found itself in the middle of an unwanted kerfuffle when a company staff member leaked alleged comments from Paul Otellini regarding the state of Windows 8.Otellini supposedly criticized Windows 8′s readiness, but noted that Microsoft had made the right decision when it opted to release the new operating system in time for the holiday season. Intel strongly denied the accuracy of the leak and published a public response, stating that “Intel, Microsoft and our partners have been working closely together on testing and validation to ensure delivery of a high-quality experience across the nearly 200 Intel-based designs that will start launching in October.”

For someone at Microsoft, that apparently wasn’t good enough. A fresh report from Bloomberg today claims that tablet vendors have been forced to delay their product shipments due to bugs and problems with Intel’s power management software. Unlike the Intel rumors, which were at least attributed to a staffer who was present at the meeting, these new allegations are the product of “a person with knowledge of the matter.”

When ExtremeTech contacted Intel for comment, the company reiterated its previous statements, saying: “We’ve collaborated very closely with Microsoft in extensive testing and validation for our new Atom SoCs as we work with our OEM partners to enable innovative new platforms that are time-to-market for the Windows 8 launch.”

Why the rumor doesn’t track

I’ve spoken to multiple Intel spokespeople and engineers over the past year. Every time talk turns to smartphones and tablets, Intel wanted to talk about power consumption. If you look at the company’s various IDF briefings and tech disclosures, power consumption is a focus at every single level, from total device battery life to the behavior of specific busses and clock domains. Medfield was all about power. Ongoing research into digital radio and near-threshold voltage (NTV) are all about power. When we’ve discussed the company’s competitive positioning in smartphones and tablets, Intel has repeatedly stressed the improvements it would deliver with each successive generation of processor technology. That started with 32nm Medfield and Clover Trail, and it continues next year with Haswell and Valley view.

Surya R Praveen Si03 System stateIntel is very much aware that it’s competing against an ARM ecosystem that stresses long battery life as an advantage over x86-equipped hardware and that battery life is a key consumer metric for tablets. The last thing the company will want to do is seed the market with first-gen Clover Trail hardware that can’t compete with Windows RT battery life, much less the battery life of non-Windows tablets. It would make far more sense to simply push Clover Trail back rather than take the risk of bad reviews in the critical first-impression phase.

Could it be true? Sure. But both Intel and Microsoft have put power management front-and-center in Windows 8 for months. The subsystems and changes that’ve been made are well-documented, and driver tuning would’ve been a major priority for both companies. What this really sounds like is a disgruntled Microsoft employee taking a shot at Intel in perceived retribution, without regard for the way it prolongs the spat and makes both companies look bad.

None of our contacts with other manufacturers have spoken about such problems, on or off the record, so we’re going to call shenanigans on this one.

Read more: Microsoft reveals Windows RT OEMs, device specs, battery life

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Surya R Praveen Intel Atom

Last week, Intel found itself in the middle of an unwanted kerfuffle when a company staff member leaked alleged comments from Paul Otellini regarding the state of Windows 8.Otellini supposedly criticized Windows 8′s readiness, but noted that Microsoft had made the right decision when it opted to release the new operating system in time for the holiday season. Intel strongly denied the accuracy of the leak and published a public response, stating that “Intel, Microsoft and our partners have been working closely together on testing and validation to ensure delivery of a high-quality experience across the nearly 200 Intel-based designs that will start launching in October.”

For someone at Microsoft, that apparently wasn’t good enough. A fresh report from Bloomberg today claims that tablet vendors have been forced to delay their product shipments due to bugs and problems with Intel’s power management software. Unlike the Intel rumors, which were at least attributed to a staffer who was present at the meeting, these new allegations are the product of “a person with knowledge of the matter.”

When ExtremeTech contacted Intel for comment, the company reiterated its previous statements, saying: “We’ve collaborated very closely with Microsoft in extensive testing and validation for our new Atom SoCs as we work with our OEM partners to enable innovative new platforms that are time-to-market for the Windows 8 launch.”

Why the rumor doesn’t track

I’ve spoken to multiple Intel spokespeople and engineers over the past year. Every time talk turns to smartphones and tablets, Intel wanted to talk about power consumption. If you look at the company’s various IDF briefings and tech disclosures, power consumption is a focus at every single level, from total device battery life to the behavior of specific busses and clock domains. Medfield was all about power. Ongoing research into digital radio and near-threshold voltage (NTV) are all about power. When we’ve discussed the company’s competitive positioning in smartphones and tablets, Intel has repeatedly stressed the improvements it would deliver with each successive generation of processor technology. That started with 32nm Medfield and Clover Trail, and it continues next year with Haswell and Valley view.

Surya R Praveen Si03 System stateIntel is very much aware that it’s competing against an ARM ecosystem that stresses long battery life as an advantage over x86-equipped hardware and that battery life is a key consumer metric for tablets. The last thing the company will want to do is seed the market with first-gen Clover Trail hardware that can’t compete with Windows RT battery life, much less the battery life of non-Windows tablets. It would make far more sense to simply push Clover Trail back rather than take the risk of bad reviews in the critical first-impression phase.

Could it be true? Sure. But both Intel and Microsoft have put power management front-and-center in Windows 8 for months. The subsystems and changes that’ve been made are well-documented, and driver tuning would’ve been a major priority for both companies. What this really sounds like is a disgruntled Microsoft employee taking a shot at Intel in perceived retribution, without regard for the way it prolongs the spat and makes both companies look bad.

None of our contacts with other manufacturers have spoken about such problems, on or off the record, so we’re going to call shenanigans on this one.

Read more: Microsoft reveals Windows RT OEMs, device specs, battery life

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Surya R Praveen Intel's Medfield reference Android smartphone
As I watched Intel CEO Paul Otellini at CES 2012 announce that both Motorola and Lenovo would be shipping x86 Android smartphones, just one question echoed around my skull: So what? Reading throughthe details of Medfield, the SoC that that provides the foundation for Intel’s smartphone push, the same question began to reverberate.

You see, Medfield isn’t head and shoulders above its Cortex-A9 and -A15 competitors. The 1.6GHz Saltwell x86 core is better in some areas — mostly-single-threaded tasks like JavaScript execution and website rendering are stand-out — but in other areas like audio and video playback, where ARM chips have dedicated hardware codecs, the difference is negligible. Intel was also careful to not make any direct comparisons between Medfield’s power consumption and the latest chips from Qualcomm, TI, Nvidia, Samsungand Apple. If the power consumption figures were better than ARM, you can be sure that Otellini would’ve mentioned it. Still, the figures Intel gave for 3G talk time, multimedia playback, and standby were in line with devices like the Galaxy S II and iPhone 4S.

Surya R Praveen Intel Medfield smartphone (render)So far, so good — but to actually answer the question of why Medfield matters we have to zoom out from the technical details and look at the bigger picture. The biggest announcement yesterday wasn’t Medfield — it was that Motorola has signed an extensive “multi-year, multi-device strategic partnership” with Intel to produce Android-powered smartphones and tablets. We might not know the exact details of how Intel’s x86 smartphone platform compares with ARM, but Motorola does. For months, Motorola will have been privy to the exact specs of Medfield, including the all-important power consumption figures. For months, Motorola will have been studying the architecture of Medfield, analyzing its pros and cons, building prototypes, and seeing how it compares to the ARM SoCs it currently uses. In short, if Motorola didn’t think that Medfield was competitive, it wouldn’t have agreed to make a bunch of Medfield-powered phones and tablets.

In six months, then, the smartphone industry will go from being completely dominated by a single architecture to a competitive, two-horse race.

To understand how significant this is, you need to understand how constrained smartphone and tablet makers currently are. Except for Qualcomm, which makes its own ARM-compatible cores, every other ARM chip on the market uses reference CPU cores (Cortex-A9, -A15, -A7) from ARM Holdings, a fabless UK company that licenses out chip designs. TI, Samsung, and Nvidia simply take these cores and dress them up differently to produce OMAP, Exynos, and Tegra. Actual performance and power consumption varies very little between chips, with the only real difference being additional features like built-in LTE radio, or a faster GPU — or in the case of Apple’s A4/5/6 SoCs, the removal of a few unnecessary features to reduce its power footprint.

Surya R Praveen Intel Atom Z2460 - AngleWith a bona fide x86 smartphone SoC on the market, everything changes. Competition will drive prices down. If you thought smartphones were developing quickly, be prepared for even more new features from both ARM and Intel as they strive to differentiate. Consumers, for the first time ever, will actually have a choice — just like AMD and Intel on the desktop, you will be able to pick a smartphone or tablet with a CPU that best suits your needs.

Most importantly, though, ARM must be painfully aware that Intel has matched the latest and greatest Cortex-A9 with its first ever attempt at a real SoC, and at 32nm no less. While competition from Samsung and Qualcomm are pushing out with limited supplies of 32/28nm chips, Intel has already announced that it will be shrinking its ultra-low-power Atom chips to 22nm in 2013 and 14nm in 2014. Say what you like about ARM chips being inherently more efficient, but the shift to 22nm and 14nm will mean that Intel’s ULV chips simply cannot be beaten. ARM can innovate until its blue in the face, but at the end of the day it will be impossible to compete with Intel’s far superior manufacturing process — and heck, on top of all that, it’s not like Intel doesn’t know how to make a good CPU.

In short, ARM & Co. are in a very unenviable position. Intel now has a beachhead and its terrifying, industry-clobbering, 60%-gross-margin wehrmacht will surely follow. You might only see a few Medfield-powered scouts in 2012, but by the time the 22nm Silvermont tanks roll around in 2013 and x86 is better than ARM across the board, expect to see dozens of Santa Clara design wins. Unless TSMC, IBM, GloFo, or Samsung uncover some kind of ancient scroll that details the magic of 14nm, come 2014 and the Airmont core, I wouldn’t be surprised if Intel completely dominates the Android smartphone market. Following the Motorola partnership, I would also be very surprised if Microsoft and Apple aren’t working on x86 versions of their mobile operating systems, too.

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