“Facebook Like” is a trend nowadays, with the more number of likes a page/product/website has, the more branded it is called. It not just ends with Facebook likes but the upvoting in any social bookmarking and networking website, like the Stumbleupon stumbles, and Google +1 votes, Diggs, Delicious bookmarks etc. but when you are in a social network, the number of likes is one would try to show off on their web pages, and this shows how well the page is spread and liked by people globally. Just like the other services, Facebook too has the paid ad campaigns, using which you can bring in more “likes” for your webpages on Facebook. This ad campaigning is called the “Facebook Advertising“.
With the Facebook advertising feature you can set up ads, and have the Like option in the ads, and set them to pay Facebook only for the ads that are clicked, and the daily budgets can be set. Here is how you can setup the Facebook advertising campaigns of your Facebook page to bring in more Likes -
Go to Facebook Advertise page, and click on the “Create Ad” link. Then you would be taken to a page to Design Your Ad. Destination Page has to be selected, the type of ad (Facebook ad or Sponsored stories, what you usually see on the sidebar), setting the title for the ad, body with the text, image to be shown beside the text.
Next step is the targeting of audience, based on several factors. Facebook does the targeting based on the information shared in the profiles. For example, if you are promoting a page that is about reducing weight, it would suit the age group of 30+ to 50 years, you need to set the audience age target etc. and Facebook would show the ads to the users of that age range. You can target the ads to particular locations too, i.e. based on the countries. Facebook setup would give a rough estimation of how many target visitors would be seeing your ads, based on the targeting you have done. You can even target the people on their birthdays, and based on their relationship interests, and education info.
Once the setting up of the design and the targeting of audience is done, you need to review your Facebook ad units, and set the bid type, the Bid per click, and the daily budget.
After the reviewing is done, you need to confirm it and then add a funding source, either a credit card or from your Paypal account. Once you set that, the ad campaigns would automatically charge and cut the balance from your paypal based on the daily budget you have set and the amount spent.
Add your paypal account, and it gets confirmed in sometime, and the ad setting up completes. The ads would show up in the Facebook sidebar for the target audience.